Scientific journal
Название журнала на английском
ISSN 2500-0802
ПИ №ФС77-61154

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«LACUNARITY» PHENOMENON APPLIED TO FINNISH TV-COMMERCIAL

Kurdyukova-Vyazankina D.B. 1 Kharchenkova L.I. 2
1 State University of Maritime and Inland Shipping n. a. Admiral Makarov
2 Saint-Petersburg University of Humanities and Social Sciences
In the article we focus on «lacunarity» phenomenon applied to Finnish TV-commercial. At present, the development of international contacts and interaction of different states, ethnic groups and cultures is becoming more intense. Gaps are an integral part of the process of intercultural communication, providing identification both on the individual and societal levels. Thus, as a rule, this phenomenon is not captured communicants, so consideration of the nature of the phenomenon of lacunarity is extremely important not only scientifically but also in practical aspects. In a broad sense, the lacunarity is “a state of social being and consciousness and socio-cultural reality, which creates gaps – inconsistencies in communication” Lacunas may cause problems in its interpretation by Russian audience. Here we analyze language lacunas and lacunas in cultural studies. We pay more attention to discover lacunas in cultural studies, such as ethnographic, behavior, national, psychological and routine lacunas and some others.