Scientific journal
Название журнала на английском
ISSN 2500-0802
ПИ №ФС77-61154

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USING OF SOCIAL MEDIA TOOLS IN NON-GOVERNMENTAL ORGANIZATION ACTIVITY

Shvab M.А. 1
1 Lesya Ukrainka Eastern European National University
The article is devoted to the social media analysis as an effective tool of mass media communication in the nongovernmental organizations activities. The article is about rapid information technologies development, which causes the decline of the traditional mass media and society transformation to online-channels of communication. The author stresses on that fact that more non-governmental organizations are using social media for rapid and effective communication. Information revolution has become a reason of it, which requires informational, communicative content and mobility of modern person. The author analyzes different tools of social media and defines four the most effective: Twitter, Facebook, Linkedin and blogs. The success of each non-governmental organization activity depends on communication strategy it chooses. The main thing is a clear plan of its realization. The examples of a successful use of social media tools among such organizations are given in the article: DoSomething.org, charity: water, Amnesty International and Red Cross. The author of the article insists on that fact that social media is the most rapid, the simplest and the most effective way of communication.