Scientific journal
Название журнала на английском
ISSN 2500-0802
ПИ №ФС77-61154

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LIFESTYLE AS THE TECHNOLOGY OF COMMERCIAL COMMUNICATION IN POSTNONCLASSICAL CULTURE

Grishanin N.V. 1 Ivanova K.E. 1
1 St. Petersburg University of Humanities and Social Sciences
In modern communications of commercial companies lifestyle becomes something like a «trap» for the consumer. Created strategics of vital behavior form a deliberated search of an action plan in domain of subject of communication, thereby defining their own responses on external source of information. Modern lifestyle of european society, as well as the world society basically is built around major milestones implanted through various sources of communication stereotypes by mass media and advertising campaigns. The actual type of human behavior is determined by the model of behavior which stems from post-nonclassical culture. No one can detect this tendency as positive. So, if in socialist societies way of life and lifestyle forming by government - it is forced to act in a certain framework, ensuring its stability. In reference to lifestyle designated by corporations there is no way to determine those limits.