Scientific journal
Название журнала на английском
ISSN 2500-0802
ПИ №ФС77-61154

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ADVERTISING ON NICHE CHANNELS: PROBLEMS AND PROSPECTS

Grishanin N.V. 1 Gorbatsevich Y.V. 1
1 Saint-Petersburg University of Humanities and Social Sciences
In 2015, Russia should switch to digital broadcasting. This means significant changes in the television market, step into a new era of television, as well as the transition to a new model of television. Changes do not come at one time, so the new trend is already visible. In the first place, it further segmentation of the audience. The spectator now selects the most appropriate channels to him content. And the choice of the viewer rich. In addition to large media assets in Russia are intensively developing so-called «channels of interest»,more often called niche. Analyzing trends in Russian television, describe the nature of changes in the advertising communication technology product placement. Research material published in Russian and foreign sources of technology product placement, a content analysis of the use of technology product placement on niche channels Russian TV.