Andreev V.M. 1
1 State Academy of Culture and Arts
The article examines the phenomenon of the archeological site as a component of contemporary culture. Determination of the archeological site is the result of the author’s conceptualization of this phenomenon. Author uses the semiotic methodology and represents an archaeological site as a text and culture as makrotext reveals structural connection archaeological site and culture. Archaeological site as a structural component of makrotext culture, the author considers the perspective of the concepts of «intertext», «metatekst», «context». Leading methodological significance concept of «context». Functioning of archaeological site of in modern culture depends on the perceiving subject (social groups and personality) and has a contextual character. The result of the author’s research is a typological model of socio-cultural contexts of archaeological site. It is the result of the analysis of publications (messages on the Internet the print edition), which contain the interpretations of specific sites by various subjects of culture.