Scientific journal
Название журнала на английском
ISSN 2500-0802
ПИ №ФС77-61154

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NEW COMMUNICATION PRACTICES IN THE MANAGEMENT OF POLITICAL AND COMMUNICATION PROCESSES

Krainova K.A. 1
1 «Moscow University for the Humanities»
The paper analyzes the current approaches in the management of political and communicative processes in government. The increasing complexity of social structures and relationships, increase non-participants in the political process, the formation of the infrastructure of the information society, and the growing role of horizontal connections require new approaches in the management of political processes. The main attention is paid to the scientific new communication practices and their potential use in political activities, among which are the strategic management of technology and PR-activities, crowdsourcing technology, Internet technology, and online communities. New information technologies can significantly trans ¬ forming modern communication practices of authorities, on the one hand, contributing to the approval of hard forms of power, based on the submission, the subject-object relations. On the other hand, the information can be used to form a new image of power, has received in the literature, the concept of “soft power”, using «soft-technology.”