Tikhomirova E.G. 1
1 Rostov State University of Civil Engineering
As a basicresearch problemof this article isthe phenomenon ofthe mask. Study of the phenomenon, allied concepts, shows that he has a strong placein the humanitarianculture. Fiction, psychological the ories and workshops, some ofthe aestheticsof imageare areasof culture, whichare clearly visible: the representation ofthe idea of the mask, the embodiment of the idea ofaspecific culturalproduct, the transition from the ideaof the phenomenon of the mask to its meaning in human culture. The paper presents an analysis ofa specific form ofhumanculture – aesthetic culture and jewelry in whichis hiddenthe true face ofthe problem of correlationand personaldiversityin the contemporarysocio-cultural space.